We all want new customers to be returning customers but know that generating a loyal customer base requires a lot of time and strategizing. However, the effort all becomes worth it once you are rewarded with consistent revenue and an opportunity to up-sell. Here are ways you can gain your customer’s trust to develop a relationship that will have them turning to you for solutions for all of their problems.
Add Value by Proposing Upgrades
Don’t let your customer simply buy an item then walk out the door. Suggest additional products and services that will make their purchase more worthwhile. If you can prove how an upgrade will be of advantage to them through facts supported in case studies, they will be more likely to increase their spend.
Make sure you don’t overkill on recommendations. Every suggestion you make should specifically match the needs of the customer and should create repeatable sales opportunities.
Show off Your Product Line
This is where the data collected creating customer and product profiles becomes useful. Take a look at what customers are buying and based on these purchases, provide cross-selling pitches that will encourage customers to invest in products they did not previously consider. Take note if there are trends on products that customers purchase in sequence. Based on these trends, integrate those products by pitching them to the customers they would benefit most.
Provide Robust Services
If you have additional services that support and add benefit to your product, suggest these features to your customers. These services could provide opportunity for a recurring revenue model and could also help foster a better relationship with your customers.
Educate yourself on your customers. Learn their wants and needs and get an understanding of their business model. This knowledge will allow you to formulate creative ways to entice your customers while familiarizing them with your business. The end goal is to be their go-to stop for purchasing products that meet their needs.