Many entrepreneurs make the mistake of pinning their ability to succeed on the wrong things. If only they had the most advanced technology, produced the greatest content, perfected their presentation, nailed their elevator pitch... then success would be knocking down their door. But how many aspiring business owners already have such things, yet their ventures never gain enough traction or their businesses get off the ground only to be eclipsed by the competition and fade into oblivion?
While the tools and techniques you use in your business may be important, they alone won't determine whether or not your venture will be sustainable, let alone make you rich.
So, let me tell you what will help to bring such success: start paying close attention to the relationships you have with those around you.
This may not sound like earth-shattering advice, but it is very easily missed these days when so many of our friends, connections, followers, and fans are simply superficial arrangements with people we don't know and have never met.
If you really want success to knock on your door, then start remembering that there are real people behind every sale you make and every investment you receive. There are people representing your company, doing the work that needs to get done on a daily basis and making important business decisions. There are people, not numbers or points on a chart, and each one comes with his or her own set of needs and wants, hopes and fears, challenges and opportunities.
This is the secret sauce to happiness and prosperity in business (and in life). You have to surround yourself with healthy, productive interpersonal relationships. These are the people who believe in you and your ideas. They are a wellspring of feedback and support; they are your loyal business partners, brand ambassadors, and mentors.
The quicker you learn this lesson, the faster you'll succeed.
The Three Keys to Connecting with Anyone
While good relationships take time to build, there are things you can do from the beginning to help set the tone. That said, here are three vital qualities you need to cultivate in yourself in order to develop genuine connections in your business:
Listen. Don't just talk. Take the time to listen to the other side, and if that other side isn't saying much, then you need to figure out how to ask the right questions.
Learn. What are they revealing? What are their strengths and weaknesses, hopes, dreams, and passions? What makes them happy and where are they feeling frustrated? The more you pay attention, the more clues you will get about who they are and what they want in life.
Be Likable. Great entrepreneurs are truly great because they can get people engaged and excited about their ideas. If you do the hard work of understanding your audience, then when you interact with them, you are saying and doing the things that they can relate to. They end up wanting what you have to offer, while you get the revenue, assistance, or support you need.
No man is an island, as the saying goes. If you want to accomplish your business goals, then you have to value and reach out to the people who can help you make it happen.