Chapter 3: Collectives

"A good listener is not someone with nothing to say. A good listener is a good talker with a sore throat." - Katharine Whitehorn

All communicative interactions involve an audience. Learning how to group audiences into collectives is the first step towards mastering the codes of communication. Effective communicators adjust their communication techniques to best fit the circumstance. Without doing so, messages will not be delivered as intended.

In this chapter you will learn:

  • The importance of audiences
  • The difference between audience and collectives
  • How to effectively communicate with each collective
  • How to leverage your understanding of the collectives