Chapter 6: Dual Mind

"There are people who, instead of listening to what is being said to them, are already listening to what they are going to say themselves." — Albert Guinon

Effective communicators adjust their messages to immediate feedback. Doing so requires balancing the acts of speaking and observing - two distinct and challenging actions to intersect. This chapter uses the concept of the Dual Mind to describe how harnessing both actions will lead to more effective communication.

In this chapter you will learn:

  • The components of the dual mind
  • How to establish a connection with the audience
  • How to improve message delivery