Chapter 8: Storyteller

"Storytelling is the most powerful way to put ideas into the world today." - Robert McAfee Brown

Effective communicators recognize that stories have a process and a structure. Understanding the communication process and applying it to this structure is pivotal to sharing stories powerful enough catalyze action. Storytelling is an art that takes practice to master.

In this chapter you will learn:

  • The origins of storytelling
  • The core elements of a good story
  • Why we tell stories
  • How to tell a story authentically