Chapter 4: The Program

"We get so much in the habit of wearing disguises before others that we finally appear disguised before ourselves." - François de La Rochefoucauld

There is a fundamental variable that exists in all interactions of communication: the Program. The Program supports the way individuals interpret messages. Considering each program discussed in this chapter is fundamental to sustaining a balanced relationship between the speaker and the listener.

In this chapter you will learn:

  • What causes differing perspectives
  • The unique programs behind effective communication
  • How to recognize a program
  • How to adjust the delivery of the message to suit the program