Chapter 5: Three Brains

"Lulled in the countless chambers of the brain, our thoughts are linked by many a hidden chain; awake but one, and in, what myriads rise!" - Alexander Pope

Evolution has granted humans the most complex brain on the planet. As it has evolved, fragments of our ancestor's brains have remained intact, causing us to have what is called, the Three Brains. Understanding how to convey messages that activate the intended portion of the brain is key to receiving the intended response from a message.

In this chapter you will learn:

  • The three parts of the brain
  • How each of the Three Brains responds to messages
  • How to effectively communicate to each of the Three Brains